Job Description

  • Create comprehensive social media strategies that align with client brand objectives, defining platform-specific approaches, content pillars, and engagement tactics that drive meaningful audience connection and business results
  • Oversee the planning and execution of integrated social media campaigns, ensuring seamless coordination between organic content, paid social, influencer partnerships, and broader marketing initiatives
  • Lead the development of innovative content concepts, formats, and storytelling approaches that capture audience attention, drive engagement, and differentiate clients in competitive social landscapes
  • Guide and mentor junior social media strategists, fostering their professional growth while building a culture of creative excellence and strategic thinking within the social media team
  • Serve as the strategic social media advisor for key clients, presenting strategies, campaign results, and recommendations while building trust and long-term partnership relationships
  • Analyze social media performance across all platforms, generate strategic insights from data, and continuously optimize strategies to improve engagement, reach, and conversion outcomes

Qualifications

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field 
  • 5+ years of experience in social media strategy, digital marketing, or content marketing with demonstrated leadership experience 
  • Proven track record of developing successful social media strategies and leading social media teams
  • Expert knowledge of social media platforms, algorithms, best practices, and emerging trends with ability to adapt strategies across different platforms 
  • Strong leadership and mentoring capabilities with experience developing junior strategists and managing cross-functional social media initiatives 
  • Creative thinking abilities with talent for developing engaging content concepts, storytelling approaches, and innovative campaign ideas 
  • Analytical skills with proficiency in social media analytics, performance measurement, and data-driven strategy optimization 
  • Excellent client-facing skills with ability to present complex social media strategies and results clearly and persuasively