Job Description
- Create comprehensive social media strategies that align with client brand objectives, defining platform-specific approaches, content pillars, and engagement tactics that drive meaningful audience connection and business results
- Oversee the planning and execution of integrated social media campaigns, ensuring seamless coordination between organic content, paid social, influencer partnerships, and broader marketing initiatives
- Lead the development of innovative content concepts, formats, and storytelling approaches that capture audience attention, drive engagement, and differentiate clients in competitive social landscapes
- Guide and mentor junior social media strategists, fostering their professional growth while building a culture of creative excellence and strategic thinking within the social media team
- Serve as the strategic social media advisor for key clients, presenting strategies, campaign results, and recommendations while building trust and long-term partnership relationships
- Analyze social media performance across all platforms, generate strategic insights from data, and continuously optimize strategies to improve engagement, reach, and conversion outcomes
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 5+ years of experience in social media strategy, digital marketing, or content marketing with demonstrated leadership experience
- Proven track record of developing successful social media strategies and leading social media teams
- Expert knowledge of social media platforms, algorithms, best practices, and emerging trends with ability to adapt strategies across different platforms
- Strong leadership and mentoring capabilities with experience developing junior strategists and managing cross-functional social media initiatives
- Creative thinking abilities with talent for developing engaging content concepts, storytelling approaches, and innovative campaign ideas
- Analytical skills with proficiency in social media analytics, performance measurement, and data-driven strategy optimization
- Excellent client-facing skills with ability to present complex social media strategies and results clearly and persuasively