Job Description

  • Develop comprehensive media plans based on client objectives, target audience, and campaign goals.
  • Identify the most effective media channels and platforms for maximizing reach and engagement.
  • Conduct research on market trends, consumer behavior, and audience insights.
  • Analyze competitors' media activities and industry benchmarks to guide strategic decisions.
  • Allocate media budgets across channels to achieve optimal ROI and campaign efficiency.
  • Monitor and adjust spending as needed throughout the campaign lifecycle.
  • Stay updated on the latest trends, tools, and capabilities across digital, traditional, and emerging media platforms.
  • Recommend innovative media solutions tailored to client needs.
  • Prepare and present media strategies and plans to clients, incorporating data-driven insights.
  • Address client feedback and refine plans accordingly.
  • Define KPIs for campaigns, ensuring alignment with client objectives.
  • Collaborate on post-campaign evaluations to measure effectiveness and generate learnings.

Qualifications

  • Bachelor's degree in Marketing, Advertising, Communications, or related fields.
  • 2–5 years of experience in media planning or strategy, preferably within a media agency.
  • Proficiency in media planning tools (e.g., Nielsen, Comscore, TGI, Google Ad Manager).
  • Understanding of digital marketing metrics, programmatic platforms, and traditional media channels.
  • Strong analytical skills to interpret data and craft actionable strategies.
  • Exceptional organizational and time-management abilities for handling multiple clients and campaigns.
  • Strong analytical skills to interpret data and craft actionable strategies.
  • Exceptional organizational and time-management abilities for handling multiple clients and campaigns.
  • Excellent communication and presentation skills to effectively articulate strategies.
  • Creative problem-solving and a proactive approach to identifying opportunities.