Job Description
- Develop comprehensive media plans based on client objectives, target audience, and campaign goals.
- Identify the most effective media channels and platforms for maximizing reach and engagement.
- Conduct research on market trends, consumer behavior, and audience insights.
- Analyze competitors' media activities and industry benchmarks to guide strategic decisions.
- Allocate media budgets across channels to achieve optimal ROI and campaign efficiency.
- Monitor and adjust spending as needed throughout the campaign lifecycle.
- Stay updated on the latest trends, tools, and capabilities across digital, traditional, and emerging media platforms.
- Recommend innovative media solutions tailored to client needs.
- Prepare and present media strategies and plans to clients, incorporating data-driven insights.
- Address client feedback and refine plans accordingly.
- Define KPIs for campaigns, ensuring alignment with client objectives.
- Collaborate on post-campaign evaluations to measure effectiveness and generate learnings.
Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or related fields.
- 2–5 years of experience in media planning or strategy, preferably within a media agency.
- Proficiency in media planning tools (e.g., Nielsen, Comscore, TGI, Google Ad Manager).
- Understanding of digital marketing metrics, programmatic platforms, and traditional media channels.
- Strong analytical skills to interpret data and craft actionable strategies.
- Exceptional organizational and time-management abilities for handling multiple clients and campaigns.
- Strong analytical skills to interpret data and craft actionable strategies.
- Exceptional organizational and time-management abilities for handling multiple clients and campaigns.
- Excellent communication and presentation skills to effectively articulate strategies.
- Creative problem-solving and a proactive approach to identifying opportunities.